First of all, the software works. The Eloqua platform is a masterful product that is as robust and reliable as any software product on the market today.
The software is powerful. Not just another product that you "bolt on" to your collection of applications, but one that becomes a central and indispensable tool for program design, operations and measurement.
It's the most complete solution for demand generation. With a web site, a CRM solution and Eloqua, marketers have virtually everything they need to manage their customer touchpoints effectively and feed the sales team with outstanding intelligence, right down to the individual web site visitor.
It's highly configurable. The limits of what you can build with email, web and now direct mail is often limited only by the imagination.
Lastly, the user community is a growing network of influential marketing and sales professionals who are leading the charge on Marketing innovation and thought leadership.
This is just a partial list of the possibilities. Please ask us about your special project.