The Case for HighContact Training
Users who take our HighContact Training learn the skills they need to build their own award-winning demand generation programs in days, not months.
Training Services:
Strategies You Can Execute Immediately
Learn how to build these powerful programs “from the ground up" in Eloqua:
New UsersLearn to run basic demand generation programs by mastering contacts, emails, forms, Program Builder and reporting essentials.
Lead ScoringScore leads based on their contact data, visitor data or search keywords that leads are using to find your site, indicating buyer readiness.
Google AdwordsTMLink pay-per-click campaigns with your CRM data to measure which ad words are generating the most opportunity for your business.
Behavioral SegmentationSegment leads based on the amount of time they spend researching certain pages of interest on your website.
Target "Suspects"A powerful method to identify potential buyers who are actively researching your products, but not making themselves known through a form submission. Excellent sales intelligence!
Named AccountsRoute leads from certain desirable named accounts directly to the sales team for priority follow-up.
Lead NurturingNurture your leads over time with a series of emails that accelerates if contacts show interest.
Event MarketingAutomate all of the various emails, forms and lists necessary to run a complete webcast or series of live events.
Custom Subscription CentersLet customers select the email and direct mail campaigns they would like to receive, in the language of their preference.
Profile EnrichmentGet key data to enhance your lead quality gradually over time, while avoiding the need to "spook" them with large forms.
Email Templates Create attractive email with graphics and copy that you can swap out over time, without HTML coding.
...and much more!
